In response to increasing competition in the market place, Securistyle needed to extend its product range to provide the full suite of window hardware its customers wanted. Unwilling to buy in and resell Securistyle decided to design and manufacture a solution to their standards inhouse.
Keith was selected from twenty prospective designers to plan and deliver this project. This involved analysing the market, developing a creative brief and managing the entire development process. Pivotal to this role was ensuring the development of a highly consumer centric product, one that was expected to directly impact sales and turnover.